Work / Case file 01 — Roof Tech ContractorsConway, SC · Roofing since 201801 / 08
The lead system we built for a South Carolina roofing company
Roof Tech had been roofing since 2018, with no presence online at all.
We built all of it from scratch: logo and brand, website, Google profile, Facebook and Instagram, ad campaigns and flyers. Here's the work, and what it produced.
BusinessFamily- & woman-owned roofing and exteriors
Started onlineFrom zero: nothing to rebuild
DrawingBrand, web, Google, ads, routing
Sheet01 of 09 · Serram Creative
rooftechcontractors.com · built on Wix Studio
57 service-area pages
South Carolina + southeastern North Carolina
Fig. 01 — Home page, desktop · DWG 01 · Not to scale
The situation · before → after02 / 08
Years of customers. Invisible online.
Roof Tech Contractors is a family-owned, woman-owned roofing and exteriors company in Conway, South Carolina, in business since 2018. They had customers and years of work behind them, but no digital footprint at all: no website, no Google profile, no Facebook or Instagram, no ads. Anyone searching for a roofer online couldn't find them.
They needed a system that turns someone searching at 9pm into a phone ringing.
Before · what they had online
0
Website
Google profile
Facebook or Instagram
Ads
From nothing online to all of it.
→
After · everything we built
All of it.
Logo & brand
Redesigned mark, one consistent style
57-page website
Wix Studio · one page per town & county
Google Business Profile
Set up + Google Verified
Facebook & Instagram
Set up from scratch
Local Services Ads
Plus Google & Facebook campaigns
Text-message lead routing
Every website enquiry, to two phones
Conversion tracking
Every form & phone tap counted
Flyers
Print collateral, same brand
Built from scratch. Nothing inherited, nothing rebuilt.
What we built03 / 08
Built from scratch, then switched on.
We built the site from scratch on Wix Studio, with 57 service-area pages — one for every city and county they cover across South Carolina and southeastern North Carolina, each with its own local detail, permit information and FAQs, all driven from a single content system. We set up their Google Business Profile and took it through full verification — licence, insurance and background check — which earns the Google Verified badge that sits above the normal search results.
Then the demand side: Local Services Ads across their whole service area, and Google and Facebook ad campaigns. Every website enquiry fires a text message to the owner and the operations manager the moment it lands — name, number, service and address — so nobody has to watch an inbox. Conversion tracking on every form and phone tap means each channel is judged on leads, not clicks.
FIG. 02 — MOBILE · HOME + SERVICES
Each town page: local detail · permit information · FAQs
Fig. 03 — Lead routingEvery website enquiry · the moment it lands
In · website form
A website enquiry
Name · number service · address
Instantly
Text message
Owner's phone
Text message
Operations manager's phone
Email
The office
Measured drawing04 / 08
The numbers, dated.
Every figure carries the date it was measured. Nothing projected, nothing borrowed from someone else's account.
01 — Pages
57
pages
57
One tick per page
SC + NC
One page for every town and county they serve in South and North Carolina. All live as at September 2026.
02 — Reach
14 towns
2 states
26 leads
14 by message
12 by phone
Conway, SC
Southport, NC
Where Local Services Ads leads came from, 12 June – 6 September 2026: 26 leads, 14 by message and 12 by phone, from Conway, SC to Southport, NC.
03 — Position
86.02%
of the time at the top of Google
86.02%
Top of Google, above the regular results
100%
2,777 impressions · 2–31 Aug 2026
Share of the time their Local Services Ad showed at the top of Google, above the regular results, as at 31 August 2026. 2,777 impressions, 2–31 August 2026.
04 — The catch
98.3%
of clicks weren't searches
98.3% · display banners
Search · 0.4%
Found it · ended it 8 Sep 2026
Share of Performance Max clicks that were Display banners rather than Search, final 30 days to 8 September 2026. We found it and ended the campaign.
05 — Trust
Google Verified
LicenceInsuranceBackground check
They started with no Google presence at all. We set up their Google Business Profile and took them through Google's licence, insurance and background checks, which put the Google Verified badge on their Local Services Ad.
The same team built the brand and the lead system05 / 08
LOGO · AFTER REFRESH
Fig. 04 — The mark, after the refresh
“
The branding refresh completely elevated our look. Serram redesigned our logo and created a consistent style that help us feel proud of how we present ourselves. Couldn't ask for a better team to work with.
Heydi N., CEO, Roof Tech Contractors
Notes on the drawing06 / 08
Questions contractors ask us.
Straight answers, including the ones where we don't have a number. Tap a question to open it.
Q.01What did you actually install for Roof Tech?+
Everything, because they started with nothing online. A Wix Studio website with 57 service-area pages, one for each town and county they serve in South and North Carolina. Their Google Business Profile. Local Services Ads, the Google ads that charge per lead instead of per click. Conversion tracking, so every form fill is counted. And lead routing: a quote request from the website goes out automatically as a text message to two phones and an email to the office. We also designed their logo and brand, set up their Facebook and Instagram, and made their flyers.
Q.02How fast does a lead reach the owner?+
As soon as the form is submitted, the name, phone number and job go out by text to the owner's and the operations manager's phones, and by email. Nobody has to log in to a dashboard to find it. Local Services Ads messages come straight from Google. We don't publish a response time because we haven't measured one.
Q.03Why did you shut off a Google ad campaign?+
The Performance Max campaign was getting clicks, but in its final 30 days to 8 September 2026, 98.3% of them came from display banners on apps and websites. Only 0.4% came from Google Search. Someone who taps a banner while reading a website isn't looking for a roofer. We ended it on 8 September 2026 and kept Local Services Ads running, where the person has asked Google for a roofer.
Q.04Do you only work in South Carolina?+
No. Roof Tech is a reference, not a territory. We work with contractors in Pennsylvania, New Jersey, Delaware and beyond, and everything we install runs remotely. It also means a Chester County contractor can see the proof here without a competitor down the road seeing theirs.
Q.05How does pricing work?+
There's no package and no price list. Every project is quoted after a short call, at no charge and with no obligation. We build to your budget and to what your business actually needs. Some contractors need the whole system. Some need their Google profile fixed and a way to stop missing calls. Your ad accounts stay in your name and are billed to your own card.
Q.06What do the first 30 days look like?+
It depends on what you already have, but the order doesn't change. First we get access to your accounts and check what's there. Then tracking and lead routing, so every call and form is counted and reaches your phone. Then your Google Business Profile. Ads go on only after tracking works. On day 30 you get a written summary: what's live, what it has produced and what we'd change next.
Do you only work in South Carolina?07 / 08
No. Roof Tech is a reference, not a territory.
Everything we install runs remotely
Conway, SC
Chester County, PA
The reference
Where we are
We work with contractors in Pennsylvania, New Jersey, Delaware and beyond.
It also means a Chester County contractor can see the proof here without a competitor down the road seeing theirs.
Let's talk08 / 08
Tell us what you're trying to fix.
Every project is quoted after a short call, at no charge and with no obligation. We build to your budget and to what your business actually needs.
