Services / 2.2 Google & Meta AdsPA · NJ · DE01 / 06
Google & Meta ads management in Chester County, PA
Ads that ring the phone. Judged on leads, not clicks.
Google Search and Local Services Ads reach people who are already looking for what you do. Facebook and Instagram lead ads reach the ones who aren't looking yet. We run both, and we count every call and form before a dollar is spent.
Each one reaches a different person. The rule is the same for all three: ads go on only after tracking works. If we can't count it, we don't run it.
01
Google Search
Your ad shows when someone types the job you do and the town you serve. You pay per click, so we keep the clicks to people who mean it.
02
Local Services Ads
The green-check ads above the normal results. You pay per lead, not per click, and Google screens your licence, insurance and background first.
03
Facebook & Instagram lead ads
A short form inside the app, for people who weren't searching yet. Good for offers, seasons and reminders.
04
The rule
Ads go on only after tracking works. If we can't count it, we don't run it.
Deliverables — what you get
Google Search campaigns
Local Services Ads, paid per lead
Facebook & Instagram lead ads
Conversion tracking on every call and form, before launch
Leads sent straight to your phone
Google Verified screening, if you qualify
Accounts in your name, billed to your own card
A written summary at 30 days
Your Google profile and your website carry the ads: a Local Services Ad needs a verified profile, and a Search ad needs a page worth landing on. Google Business Profile →
How it runs03 / 06
How it runs.
Four stages. Nothing goes live before the tracking is proven, and you see a written summary at 30 days.
01Call & quote
15 minutes, then a written quote. Which ads, in what order, and why.
02Setup
Tracking on every call and form, lead routing to your phone, accounts in your name.
03Launch
Campaigns go live once tracking is proven.
04Report
At 30 days, a written summary: what ran, what it produced, what we'd change.
Roof Tech Contractors runs Local Services Ads across their whole service area in South and North Carolina, with every lead routed to two phones the moment it lands.
Where it stopped working, we found it. In the final 30 days to 8 September 2026, 98.3% of their Performance Max clicks were display banners, not searches. We ended that campaign on 8 September 2026.
Fig. 04 — Local Services AdsDated · as on the case study
26 leads
From 14 towns in 2 states · Local Services Ads · 12 Jun – 6 Sep 2026
86.02%
Of the time at the top of Google, above the regular results · as at 31 Aug 2026
98.3%
Of Performance Max clicks were display banners, not Search · final 30 days to 8 Sep 2026 · found it, ended it
Figures exactly as stated on the case study, with their dates. Every business and every area is different; these are one client's numbers, not a promise.
There's no package and no price list. Every project is quoted after a free 15-minute call, built to your budget and to what your business needs. Ad spend is separate: your accounts stay in your name and are billed to your own card. How pricing works
Q.02How much should I spend on ads?+
Enough to get a readable result, and no more until the tracking says it's working. We'll suggest a starting figure on the call, based on your area and the jobs you want.
Q.03What's the difference between Google Ads and Local Services Ads?+
Google Search ads charge per click and show under the search box. Local Services Ads charge per lead, show above the normal results with a green check, and need Google's licence, insurance and background screening first. Many local businesses run both.
Q.04Can you take over an account someone else set up?+
Yes. We start from what you have, check the tracking, and tell you what we'd keep and what we'd change.
Q.05Do you run ads in Spanish?+
Yes. Campaigns, landing pages and lead follow-up can be in English, Spanish or both. Ver la página en español
Let's talk06 / 06
Your next customer is searching right now. Be the ad they call.
Three fields and you're done. Every project is quoted after a short call, at no charge and with no obligation.
