Marketing for contractors and roofers in Pennsylvania
From nothing online to a phone that rings.
Contractors don't need a marketing department. They need to be found by the person searching at 9pm, to be trusted when they land, and to get the call before the competitor does. We built that system once, from scratch, for a roofing company — and it's the system we install for contractors here.
Five parts. Tracking first, because nothing else can be judged without it. The brand last, because it goes on everything the other four produce.
01
Tracking and routing first
Every call and form counted. Every enquiry texted to the owner's phone the moment it lands.
02
Google Business Profile
Claimed, verified, categorised, photographed, and taken through Google's licence, insurance and background screening for the Google Verified badge. Google Business Profile
03
A website built for the phone
Fast, a call button always in reach, and a page for every town and county you serve. Web design · Local SEO
04
Local Services Ads, then Search
Ads go on only after tracking works, and only where people are asking Google for a contractor. Google & Meta ads
05
The brand
A logo and a style that look like a company people trust, on the trucks, the flyers, the site and the social accounts. Branding & logos
Deliverables — what you get
Google Business Profile, verified
Google Verified screening
Service-area pages for every town you serve
Local Services Ads & Google Search
Text-message lead routing to two phones
Conversion tracking on every call and form
Logo, brand and flyers
A written summary at 30 days
Everything in your name
Some contractors need the whole system. Some need their Google profile fixed and a way to stop missing calls. The first call tells us which one you are.
How it runs03 / 06
How it runs.
Five stages, in the order that lets each one be judged. Nothing goes live without your OK, and you get a written summary at 30 days.
01Call & quote
15 minutes about your trade, your towns and what you have today. Then a written quote.
02Tracking & routing
Every call and form counted. Enquiries texted to the phones you choose, and emailed.
03Profile & site
Google Business Profile verified; the site built for the phone, with a page per town. You see it all first.
04Ads
Local Services Ads first, then Search, once tracking is proven.
05Report
At 30 days, a written summary: what ran, what it produced, what we'd change.
Roof Tech Contractors had customers and years of work behind them, but nothing online. We built their brand, their website and their Google Business Profile from scratch, then the social accounts, ads and flyers to match.
Every website enquiry fires a text message to the owner and the operations manager the moment it lands, so nobody has to watch an inbox.
Fig. 04 — The numbers, datedDated · as on the case study
57
Service-area pages across SC + NC · one per town and county · live Sept 2026
26 leads
From 14 towns in 2 states · Local Services Ads · 12 Jun – 6 Sep 2026
86.02%
Of the time at the top of Google, above the regular results · as at 31 Aug 2026
Google Verified
Licence · insurance · background check · the badge on their Local Services Ad
2 phones
Owner + operations manager, texted for every website enquiry
98.3%
Of Performance Max clicks were display banners, not Search · final 30 days to 8 Sep 2026 · found it, ended it
Figures exactly as stated on the case study, with their dates. Roof Tech is a reference, not a territory: everything we install runs remotely, and a Chester County contractor can see the proof here without a competitor down the road seeing theirs.
No. Roofing is where the proof is; the system is the same for siding, HVAC, plumbing, electrical, landscaping, remodelling and any trade where the job starts with a search and a phone call.
Q.02Do you only work in South Carolina?+
No. Roof Tech is a reference, not a territory. We work with contractors in Pennsylvania, New Jersey, Delaware and beyond, and everything we install runs remotely. It also means a Chester County contractor can see the proof here without a competitor down the road seeing theirs.
Q.03What if I already have a website?+
We start from what you have. Sometimes it needs rebuilding, often it needs tracking, a call button and town pages. We'll tell you which on the call.
Q.04How fast does a lead reach me?+
As soon as the form is submitted, the name, phone number and job go out by text to the phones you choose, and by email. Local Services Ads messages come straight from Google.
Q.05How does pricing work?+
There's no package and no price list. Every project is quoted after a short call, at no charge and with no obligation. Some contractors need the whole system. Some need their Google profile fixed and a way to stop missing calls. How pricing works
Three fields and you're done. Every project is quoted after a short call, at no charge and with no obligation. We build to your budget and to what your business actually needs.
